Discover New England – 2007
Discover New England is the official regional
marketing organization whose mission is to increase domestic and
international travel and tourism thereby strengthen the economic
vitality of New England.
Recently we had an annually Discover New England
Summit that ran from March 26 – 28, 2007 at Vermont. This kind of
event gives the six states of New England an opportunity to promote
their destinations to visitors from around the world.
While at the Summit I was able to have a one-on-one
with the following International Tour Operators and Receptive
Operators. Below is a list of their traits, target market and
requirements.
Traits of International Travelers:
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International Travelers spend more time
traveling than the Domestic travelers
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They spend 10 times more that the local
travelers
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International Travelers are not weather
dependant
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They have more vacation time
Markets to Target:
Hotelbeds Accommodation and Destination
Services
7083 Grand National Drive, # 102
Orlando, FL 32819
Contact: Francine Ortiz, Product Manager
Tel: 407-517-0272
Email: f.ortiz@hotelbeds.com
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Francine says she was shopping around for Hotel
properties in New England since they are expecting at least a
50% increase in their business. So new and more inventory in New
England would be a compliment to their ever increasing and
expanded inventory.
-
I gave Francine our profile and told her a bit
about the hotel properties we have in the Valley. She promised
to pass along this information to the Group Department who will
look into our hotels.
RMP Travel
301 West 53 St., Suite 3A
New York, NY 10019
Contact: Lina Di Carlo, Product Manager
Tel: 212-581-8051
Email:
linadicarlo@rmptvl.com
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They were very interested in the area,
especially the history part of it.
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The company is mainly focused on students and
seniors.
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I promised to put them on my “Tour of the week”
email list so that they can have a better idea and understanding
of the Valley.
TOURCO
16 East Pond Road
Nobleboro, ME 04555
Contact: Marian Di Pietro, President/Owner
Tel: 207-563-2288
Email: jerry@tourco.com
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Tourco is an inbound receptive tour operator
that markets New England products to the international market.
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Their clientele is mainly composed of FIT’s
(Flexible Independent Traveler) and group travel that usually
comes from Europe, Australia and South America.
-
They are interested in new areas that have
something different to offer. I told them about our region and
how it meets their customers’ needs. I also promised to add them
to my “Tour of the Week” email list so that they can sample out
our itineraries.
BMS Voyages
99 Boulevard Haussman
75008 Paris, France.
Contact: Francis Billot, Director
Email:
francis.billot@gmail.com
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They are currently developing their US product
line but more so they want to focus on the New England Market
since their Clientele is interested in the history and cultural
aspect of the region.
-
I gave them a brief history about the Valley,
and why the Valley is not only an important landmark in New
England but for America as a whole. I then handed over our
profile that will give her an idea about our region.
-
I promised to add her on my “Tour of the Week”
list so that she can get educated and have an overview about the
region.
Jetset Voyages
41 Rue Galilee
75016 Paris, France
Contact: Valerie Heurtel, Product Manager
Email:
vheurtel@jetset-voyagers.fr
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They are looking for new ideas in the region.
They included New England programs and hotels for the first time
in their 2007 summer brochures.
-
I gave them our profile, educated her a bit
about the region and I promised to include her in my “Tour of
the Week” mailing list where she will get sample itineraries to
chose from.
Voyageurs du
Monde
55 Rue Sainte Anne
75002 Paris, France
Contact: Nathalie Delame, Reservations Manager
Tel: 011-331-4286-1623
Email: ndelame@vdm.com
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They are looking for soft adventures and a more
personal and authentic experience.
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Gave her a brief about the valley and reasons
why we would meet her customers’ expectations.
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Promised to include their company on my list of
“Tour of the Week” email address list.
America Unlimited
Leonhardtstr.10
30175 Hanover, Germany
Contact: Rainer Hillers, Sales & Office Manager
Email:
rh@america-unlimited.de
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This is a new company that specializes in
Fly-drives, camper vacation, city packages, group tours and full
package tours.
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They were on a mission to find out what
destinations in New England had to offer. They promised to
contact us as soon as they go through our profile and website.
Ikarus Tours GmbH
Am Kaltenborn 49-51
61462 Koenigstein
Contact: Tobias Bening, Manager Northern and Central America
Email: bening@ikarus.com
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